Even during a down economy, stadium vendors and hawkers of souvenirs manage to make a living. As the Associated Press reported after the Super Bowl, one of the most popular items being sold outside the Cowboys Stadium before the Super Bowl kicked off were towels – specifically, Terrible Towels.
Who would want to buy a Terrible Towel? Apparently everyone did. The towels were selling at a much faster pace than the foam cheeseheads, according to stadium vendors. The Terrible Towels, though, were not made for Packers fans, but for Steelers fans. A gold-colored yellow towel, it says simply, “terrible towel” on it. The towel also came in black, with gold “terrible towel” printed on it.
The towel has a long history; designed by radio broadcaster Myron Cope in 1975, the towel has become a tradition for Steelers fans for a generation. One popular gimmick is to take the towel on vacation and snap a picture of it in odd spots. Photos of the towel have been taken on Mount Everest and in outer space.
The last laugh, however, goes to the Packers once again. Not only did they create their own green “Titletown Towel”, it also so happens that the Terrible Towel is, like the Packers, produced in Wisconsin! Furthermore, Gregg McArthur, who produces the towels in his Baraboo, WI, factory, is a deeply devoted Packers fan.
Did the Wisconsin-made towels, which are meant to curse the other team and convey the Steelers wrath, actually turn on their owners and hex the Steelers? Surely, there’s probably at least one rabid Steelers fan out who thinks the answer is a resounding “yes”.